RALPH FAMINIAL
RALPH FAMINIAL
Explore My Work
About
My name is Ralph Faminial
I am a digital leader that is passionate about the digital landscape and what the next big thing is.
Skills & Experience
Optimizing the User Experience to Convert Customers
This is your Team section. It's a great place to introduce your team and talk about what makes it special, such as your culture or work philosophy. Don't be afraid to illustrate personality and character to help users connect with your team.
UX Design
Maximizing the user experience through A/B testing and design leads to increased conversion and sales
SEO Optimization
Successfully managed projects that have pushed websites to be ranked first for top industry search keywords
Analytics & Insights
Led teams in charge of onsite tracking, reporting, and insights. I have also migrated analytics platforms like Google Analytics Universal to custom GA4 tracking.
Category Merchandising
I have been in charge of sales and P&L of multi-million dollar categories and businesses
Product Content
Started my digital career writing and optimizing product content, eventually managing all content across an entire company.
Digital Content Production
Maximized click-through-rate and sales of homepage banners and campaigns
Education
Brainstation - User Experience (UX) Design Certificate (2019)
​
Interactie Advertising Bureau - SEO Certificate (2015), Digital Marketing (2014)
​
University of Toronto - Marketing Certificate (2011), eComm Certificate (2010)
​
Ryerson University - Business Management, Bachelor of Commerce, Marketing Major (2003 - 2017)
Experience
Mar 2021 - May 2023
eCommerce Manager Government of Ontario
Responsible for the sales and conversion across B2C and B2B websites for the Ontario Cannabis Store. Managed the onsite analytics and insights, inventory optimization for better product availability, homepage campaign and production management, and SEO optimization to drive organic traffic.
Nov 2019 - Mar 2021
Digital Experience Manager
Government of Ontario
Managed the conversion and customer journey across OCS.ca. Through analyzing the user experience of the homepage, shopping tools, and customer comments, we executed bug fixes and created new features across the site.
Jan 2018 - Nov 2019
Digital Merch Manager Loblaw Digital
Managed the sales, P&L, and product content across all 13 Loblaws Click & Collect websites. Executed A/B tests to optimize customer journey, managed the homepage experience, and promoted vendor and white label brand marketing.
