RALPH FAMINIAL

Explore My Work

About

My name is Ralph Faminial

I am a digital leader that is passionate about the digital landscape and what the next big thing is.

Skills & Experience

Optimizing the User Experience to Convert Customers

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UX Design

Maximizing the user experience through A/B testing and design leads to increased conversion and sales

SEO Optimization

Successfully managed projects that have pushed websites to be ranked first for top industry search keywords

Analytics & Insights

Led teams in charge of onsite tracking, reporting, and insights. I have also migrated analytics platforms like Google Analytics Universal to custom GA4 tracking.

Category Merchandising

I have been in charge of sales and P&L of multi-million dollar categories and businesses

Product Content

Started my digital career writing and optimizing product content, eventually managing all content across an entire company.

Digital Content Production

Maximized click-through-rate and sales of homepage banners and campaigns

Education

Brainstation - User Experience (UX) Design Certificate (2019)

Interactie Advertising Bureau - SEO Certificate (2015), Digital Marketing (2014)

University of Toronto - Marketing Certificate (2011), eComm Certificate (2010)

Ryerson University - Business Management, Bachelor of Commerce, Marketing Major (2003 - 2017)

Experience

Mar 2021 - May 2023

eCommerce Manager Government of Ontario

Responsible for the sales and conversion across B2C and B2B websites for the Ontario Cannabis Store. Managed the onsite analytics and insights, inventory optimization for better product availability, homepage campaign and production management, and SEO optimization to drive organic traffic.

Nov 2019 - Mar 2021

Digital Experience Manager
Government of Ontario

Managed the conversion and customer journey across OCS.ca. Through analyzing the user experience of the homepage, shopping tools, and customer comments, we executed bug fixes and created new features across the site.

Jan 2018 - Nov 2019

Digital Merch Manager Loblaw Digital

Managed the sales, P&L, and product content across all 13 Loblaws Click & Collect websites. Executed A/B tests to optimize customer journey, managed the homepage experience, and promoted vendor and white label brand marketing.

Call

(416) 662-4483

Email

ralph.faminial@gmail.com