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RALPH FAMINIAL

Explore My Work

About

My name is Ralph Faminial

I am a digital leader that is passionate about the digital landscape and what the next big thing is.

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Skills & Experience

Optimizing the User Experience to Convert Customers

This is your Team section. It's a great place to introduce your team and talk about what makes it special, such as your culture or work philosophy. Don't be afraid to illustrate personality and character to help users connect with your team.

Education

Brainstation - User Experience (UX) Design Certificate (2019)

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Interactie Advertising Bureau - SEO Certificate (2015), Digital Marketing (2014)

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University of Toronto - Marketing Certificate (2011), eComm Certificate (2010)

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Ryerson University - Business Management, Bachelor of Commerce, Marketing Major (2003 - 2017)

Experience

Mar 2021 - May 2023

eCommerce Manager Government of Ontario

Responsible for the sales and conversion across B2C and B2B websites for the Ontario Cannabis Store. Managed the onsite analytics and insights, inventory optimization for better product availability, homepage campaign and production management, and SEO optimization to drive organic traffic.

Nov 2019 - Mar 2021

Digital Experience Manager
Government of Ontario

Managed the conversion and customer journey across OCS.ca. Through analyzing the user experience of the homepage, shopping tools, and customer comments, we executed bug fixes and created new features across the site.

Jan 2018 - Nov 2019

Digital Merch Manager Loblaw Digital

Managed the sales, P&L, and product content across all 13 Loblaws Click & Collect websites. Executed A/B tests to optimize customer journey, managed the homepage experience, and promoted vendor and white label brand marketing.

Sphere on Spiral Stairs

Call 

(416) 662-4483

Email 

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